![]() ![]() Cracked's weekly podcasts have also been very successful, with listens up 25 percent year-over-year.” “The video hit over 800,000 views in just four days and helped propel the channel to one million views in a single day. “The Cracked video team had a huge week in January premiering its most watched video ever, ‘If soda commercials were honest,’” Demand Media CEO Sean Moriarty said. ![]() ![]() gave no indication that Cracked was about to be sold in a March 1 conference call that touted its growth. Santa Monica, California-based Demand Media Inc. “Its editorial vision brings a fresh perspective to the way the next generation creates and consumes news, information and entertainment.” “Cracked is the expert in using clever humor to engage a younger audience that is very loyal to its brand,” Scripps CEO Rich Boehne said. Cracked consumers spend an average of eight minutes per visit on the site. Cracked draws 20 million visitors a month to its various web platforms, with 50 percent of that crowd coming directly to the site – as opposed to being delivered there by Google or Facebook. What Scripps likes about the site is its audience. That commentary is delivered via YouTube videos, blogs, podcasts and listicles, such as “ The 6 most ridiculous things people claimed to legally own.” Four of those deals were for digital platforms, including video-content provider, Newsy, and Midroll Media, a Los Angeles, California-based network for original podcasts.Ĭracked is the descendant of a teen-centric humor magazine first published in 1958, but it’s now known for smart but funny commentary on cultural trends and news of the day. It’s the sixth acquisition in less than three years for Scripps, the Cincinnati-based parent company of ABC15. is bringing a spot of humor and millions of younger eyeballs to its growing portfolio of digital properties with the $39 million purchase of the online humor site, Cracked. ![]() The company said 50% of ’s audience comes directly to the site, and users spend an average of eight minutes engaging with the text and video.The E.W. “What we see is the opportunity to expand upon that and move what they’ve done on the Web, attracting a loyal audience, and accelerate that and expand that into the over-the-top space,” he said. Content from Cracked snares about 20 million views monthly via YouTube, he said. Scripps has plans to use Cracked to further its ambitions in video content distributed via broadband, said Symons, the executive. Articles spotted on the site Tuesday included “The 13 Most Insane Things Happening Right Now” and “Why Most Alien Invasions Would Fail Quickly.” In 2007, Demand Media purchased the assets and turned the property into a digital comedy hub. Over the decades the magazine even managed to swipe a few Mad artists and editors – most famously cartoonist Don Martin - in the twilight of their careers.īut economics were not kind to the format, and Cracked was sold and bought a few times, ending up under tabloid publisher American Media and a consortium of investors known as Teshkeel Media Group. Like Mad, Cracked featured movie parodies, satirical illustrations and a regular two-panel feature known as a “Shut Up,” in which a character makes a boast in one panel only to be undone in the next. Cracked was started as a satirical magazine in the late 1950s and viewed as a competitor to the durable Mad magazine. ![]()
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